Sales
May 11, 2024

Capture more leads by Integrating Clearbit with Leadmonk

Make it easier for your visitors to convert

Do you want to qualify leads faster and more efficiently? If so, you should consider using Clearbit and Leadmonk together.

Clearbit is a data enrichment tool that helps sales and marketing teams solve the conversion conundrum. It provides verified B2B company and contact information, and insights into sales and prospect records. This enriched data gives you a deeper understanding of leads and customers, so you can personalize your marketing and sales efforts.

Here’s how a Clearbit form works

With Clearbit form optimization and real-time enrichment, you can have a quick, short form — even just a one-field form — while getting all the data you need on incoming leads.

Forms before & after Clearbit

When a lead enters their work email address, Clearbit Enrichment loads relevant data points, like their job role, title, industry, and company size, into your marketing automation platform or system of record.

That gives you the option to autofill fields for leads to validate information, or our usual recommendation — hide fields unless Clearbit can’t find the relevant data point. So if Clearbit’s background enrichment process doesn’t find a match, your form dynamically expands so that you can still collect the information you need.

Clearbit form shortening works with any of the Clearbit Enrichment for marketing automation integrations — HubSpot, Pardot, and Marketo — and is easy to set up.

Leadmonk’s Inbound router converts leads into meetings by qualifying, routing, and scheduling in real-time from anywhere — be it your web form, cold calls, campaigns, and more. It works with your existing HubSpot, Marketo, and Pardot forms, and is compatible with data enrichment tools like Clearbit.

When you use Clearbit and Leadmonk together, you can:

  • Shorten your online forms: Clearbit can automatically fill in hidden fields on your forms, so you don't have to ask prospects for the information you already know. This makes your forms easier to complete and increases conversion rates.
  • Qualify leads faster: Leadmonk can use data from Clearbit and your other marketing tools to automatically qualify leads. This means you can start working with the most qualified leads sooner, and close more deals.
  • Route leads to the right rep: Leadmonk can route leads to the right sales rep based on their company size, industry, and other factors. This ensures that your sales team is focused on the leads that are most likely to convert.
  • Schedule Meeting: Leadmonk makes it easy for your customers to schedule meetings on demand without the back and forth.

An example of how Clearbit and Leadmonk can work together to qualify and route leads

  1. A prospect visits your website and submits a form with their name and email address.
  2. Clearbit automatically enriches the form data with information about the prospect's company, such as size, industry, and location.
  3. Leadmonk uses the enriched data to qualify the lead and route them to the right sales rep. For example, if the lead is from a company with over 100 employees, Leadmonk might route them to your enterprise sales team.
  4. Leadmonk shows the booking page of that sales rep to the Lead to book a meeting without the back and forth.
  5. The sales rep receives a notification about the new lead and meeting.

This is just one example of how Clearbit and Leadmonk can be used to qualify and route leads. With Leadmonk's powerful routing capabilities, you can create a custom process that meets the specific needs of your business.

How to integrate Clearbit and Leadmonk

To integrate Clearbit and Leadmonk, you will need to:

  1. Set up Clearbit Enrichment with your Marketo, HubSpot, or Pardot forms.
  2. Connect your Leadmonk account to your Salesforce or HubSpot account.
  3. Set up your inbound router in Leadmonk.
  4. Set up meeting queues: A meeting queue is a group of potential assignees based on specific rules you set up. When a meeting is booked, it is assigned to the next available assignee in the queue. This allows you to automatically distribute meetings to your team members, saving you the time of manually assigning them. Create meeting queues based on your sales organization structure or the way you want to assign different meetings to different team members. Specify qualifying rules for each of the meeting queues.
  5. Create a form mapping in Leadmonk for the Marketo/HubSpot/Pardot form and assign it to your inbound router.
  6. Copy and paste the Leadmonk inbound router embed script below your Clearbit Form embed code in your website.

Once you have completed these steps, you will be able to start using Clearbit and Leadmonk to qualify and route leads.

How to measure success

To measure the success of your Clearbit and Leadmonk integration, you can use the following metrics:

  • Conversion rate: The percentage of visitors who submit a form on your website.
  • Lead qualification rate: The percentage of leads that are qualified by Leadmonk.
  • Sales meeting rate: The percentage of qualified leads that schedule a sales meeting.
  • Close rate: The percentage of sales meetings that result in a closed deal.

By tracking these metrics, you can see how Clearbit and Leadmonk are impacting your sales pipeline and revenue.

Instantly Qualify, Route and Schedule your Leads using Leadmonk

Convert leads into meetings by qualifying, routing, and scheduling in real-time from anywhere — be it your web form, cold calls, campaigns, and more.

Book Meetings From Your Web Form - Leadmonk seamlessly integrates with HubSpot, Marketo, and custom web forms. When a form is submitted on your website, Leadmonk instantly qualifies the lead, routes it to the right sales rep, and displays the booking page so your prospect can book a meeting - all in a matter of seconds.

Real-time Email Verification - Ensure high-quality lead data with Leadmonk's real-time email verification, which eliminates invalid, disposable, personal, and temporary email addresses from your lead capture forms. Reduce bounce rates, improve deliverability, and prevent wasted resources on invalid leads.

Lead qualification - Build a real-time lead qualification track that assesses leads based on their self-provided information and enriched data. Reduce junk meetings by 90% and increase qualified meetings by 35%.

Real-time Lead Routing - Route and assign leads to the right sales reps, at the right time using round-robin, account-based, or territory-based distribution. Quickly and accurately route leads from all GTM channels.Go straight to meetings with qualified leads.

Fix your leaky funnel with Leadmonk - No more long sales cycles. Go straight to meetings with qualified leads.

Scheduling Simplified - Make it easy for your customers to schedule meetings on demand without the back and forth. Distribute incoming meetings fairly using round robin, prioritizing availability, or with equal weight or a weighted average.

Handoff Leads Like a Pro - Automate lead routing and scheduling for lightning-fast handoffs across your entire sales funnel. SDRs can book meetings for AEs from anywhere, with just a few clicks. No more back-and-forth emails or scheduling conflicts.

Ditch the Spreadsheet, for Good - Stop wasting time with manual lead routing. Leadmonk ensures every rep gets the same number of meetings—even when cancellations and no-shows happen.

Boost your conversion rate by 150% - Schedule meetings quickly by adding Leadmonk to your website, emails, text messages, WhatsApp, or social profiles. Watch conversion skyrocket by up to 150%.

Boost your win rate by 50% - The average vendor response time for a demo request is 42 hours. Responding within 5 minutes can increase your chances of winning the deal by 50%.

Conclusion

Clearbit and Leadmonk are two powerful tools that can help you qualify, route and schedule leads faster and more efficiently. By integrating these two tools, you can create a streamlined lead qualification and routing process that will help you close more deals.

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Naveen S G

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