How to Close More SaaS Deals with Automated Demo Scheduling

Imagine you're shopping for a new car. 🚗

You're excited to learn more about the latest models and features, so you visit the dealership website. 💻

But when you try to book a test drive, you're met with a form. 📝

You enter your info and then wait for a salesperson to contact you. 📞

By the time you get to test drive a car, you're already frustrated and losing interest. 😒

This is what it's like for many SaaS companies today.

They have a demo request form that doesn't give customers the option to book a demo instantly. ❌

Instead, a salesperson has to reach out to the customer and schedule a demo, which can take days or even weeks. 📆

Did you know that the average vendor response time for a demo request is 42 hours. ⏳

Responding within 5 minutes can increase your chances of winning the deal by 50%. 📈

In the meantime, the customer is left to wonder if the product is even worth their time. 🤔

And by the time they finally get a demo, they may have already found a competitor who was able to show them their product faster. 💨

This delay in scheduling a demo meeting can be costly for SaaS companies.

The longer you wait to show a lead a demo, the more likely they are to lose interest or find a competitor. 💸

This delay is one of the key reasons why only 15% of inbound leads convert. 📉

‍

Drawbacks of not automating demo scheduling

• Lost customers: Customers are more likely to lose interest or find a competitor if they have to wait too long to see a demo. ❌
• Slower speed to lead: It takes longer to get leads in front of your sales team and start building relationships with them. 🐌
• Lower conversion rates: Demos can increase conversion rates by up to 50%, but you need to make it easy for leads to book a demo. 📉
• Increased workload for sales teams: Sales teams have to spend time scheduling demos instead of focusing on other tasks, such as closing deals and nurturing relationships. 🗓️

‍

The solution is to automate the demo scheduling process. 🤖

This means using a platform like Leadmonk to allow leads to book demos directly from your website or landing page. 💻

When a lead books a demo, Leadmonk automatically qualifies them, routes them to the right sales rep, and schedules a meeting with a salesperson at a time that works for both parties. 🤝

This eliminates the need for email back and forth and ensures that leads can see a demo as soon as possible. 🚀

By automating demo scheduling, SaaS companies can improve their speed to lead and close more deals. 💰🔥

‍

Instantly Qualify, Route and Schedule your Inbound Leads

Book Meetings From Your Web Form - Leadmonk seamlessly integrates with HubSpot, and custom web forms. When a form is submitted on your website, Leadmonk instantly qualifies the lead, routes it to the right sales rep, and displays the booking page so your prospect can book a meeting - all in a matter of seconds.

Boost your win rate by 50% - The average vendor response time for a demo request is 42 hours. Responding within 5 minutes can increase your chances of winning the deal by 50%.

Real-time Email Verification - Ensure high-quality lead data with Leadmonk's real-time email verification, which eliminates invalid, disposable, personal, and temporary email addresses from your lead capture forms. Reduce bounce rates, improve deliverability, and prevent wasted resources on invalid leads.

Lead qualification - Build a qualification track and let prospects self-qualify to capture all the insights you need without hurting conversion. Reduce junk meetings by 80% and increase qualified meetings by 35%.

Fix your leaky funnel with Leadmonk - No more long sales cycles. Go straight to meetings with qualified leads.

Scheduling Simplified - Make it easy for your customers to schedule meetings on demand without the back and forth.

Boost your conversion rate by 150% - Schedule meetings quickly by adding Leadmonk to your website, emails, text messages, WhatsApp, or social profiles. Watch conversion skyrocket by up to 150%.

‍

How inbound router can help SaaS companies book more product demos

‍

What is an Inbound Router in Leadmonk?

Inbound Router is a powerful Leadmonk feature that can help SaaS companies automate the process of booking product demos. It allows you to qualify leads, route them to the right sales rep, and schedule meetings with them in real-time.

An inbound router helps you manage incoming leads and inquiries from your website or other online channels. It does this by routing leads to the appropriate team members or departments, based on the information that is submitted in the lead form.

‍

Benefits of using Inbound Router for product demo booking

• Increased sales efficiency: Inbound Router automates the entire process of booking product demos, from lead qualification to meeting scheduling. This can free up your sales team to focus on other important tasks, such as closing deals.
• Improved lead nurturing: Inbound Router allows you to route leads to the appropriate team members based on their interests and needs. This ensures that leads are nurtured properly and that they receive the information they need to make a purchase decision.
• Better customer experience: Inbound Router provides a seamless experience for leads and customers. Leads can easily book product demos at their convenience, and customers are more likely to attend demos that are scheduled at a time that works for them.

‍

How to use Inbound Router for product demo booking

The below diagram shows the relationship between the inbound router and other objects.

1. Create a form to collect lead information. The form is the web form that you use to collect information from your leads. This form should include fields for the lead's name, email address, company name, and any other information that is relevant to your sales process.
2. Create a meeting template for your product demos. This template should include the meeting details, such as the meeting type, duration, and location.
3. Create a meeting queue for your product demos. This queue should include the team members who will be responsible for giving the demos.
4. Set up qualifying rules for your meeting queue. These rules will determine which leads are qualified to book a product demo. For example, you may want to only qualify leads who have expressed an interest in your product and are your ICP.
5. Embed the Inbound Router on your website or call it using a URL. When a lead visits the embedded form or calls the URL, they will be prompted to fill out the form. Once they submit the form, their information will be qualified and routed using the meeting queues.
6. The Inbound Router will then automatically schedule a meeting with the next available team member in the queue. The lead will receive a confirmation email with the meeting details.

If a lead is qualified, they will be routed to the meeting queue that you have specified. If a lead is not qualified, they will be shown a thank you message.

The qualification and routing of inbound leads and scheduling meetings happen in real-time. This means that the lead is routed to the appropriate meeting queue as soon as they submit the form.

‍

Below are sample queue rules to skip processing form submissions with non-work email addresses.

‍

Queue qualifying rules can be defined for a form field or a combination of fields as shown below.

‍

One form: Many forms

You can create one-at-a-time form, step form, or all-at-once form.

• One at a time form: Display only one field at a time and make it easy for users out to focus on one piece of information at a time.

• Step form: Clear and organized step-by-step form layout for a smooth multi-step user experience.

• All-at-once form: One-page form design for filling out all required fields at once.

‍

Additional tips for using Inbound Router for product demo booking

• Use clear and concise language on your form. This will help leads to understand what information you are collecting and why.
• Use a variety of lead qualification criteria. This will help you to ensure that you are only routing qualified leads to your sales team.
• Segment your meeting queues by sales team, product area, or any other criteria that are relevant to your business. This will help you to ensure that leads are routed to the team members who are best equipped to handle them.
• Monitor your inbound router performance regularly. This will help you to identify areas where you can improve your process.

‍

Conclusion

Automated demo scheduling is a powerful option that can help SaaS companies close more deals. By using Leadmonk's Inbound Router, you can automate the entire process of booking product demos, from lead qualification to meeting scheduling. This can free up your sales team to focus on other important tasks, such as closing deals.

In addition, automated demo scheduling can help you to improve your lead nurturing and provide a better customer experience. By routing leads to the appropriate team members and scheduling demos at a time that works for them, you can ensure that leads are properly nurtured and that they are more likely to attend demos.