Threads is a new social media app that is quickly gaining popularity. Created by Meta, the text-based conversation app lets people compose and share those messages in real time. It is a Twitter rival that allows users to share longer-form content, up to 2,800 characters. This makes it a great platform for generating leads and building your network.
Threads and Twitter are both social media platforms that allow users to share text, images, and videos. However, there are some key differences between the two platforms.
Twitter is accessible through its website as well as dedicated iOS and Android applications.
Threads is exclusively a mobile experience, available for download on iOS and Android app stores only.
Threads is currently free to download and use, without any hidden features behind a paywall, but the absence of advertisements may change in the future.
Twitter offers ads and has a subscription tier called "Twitter Blue" with additional features for paying members, costing $8/month or $84/year.
Verified accounts on Threads carry over from Instagram, while Twitter's verification system has become more complex, and a verification badge can be obtained through a Twitter Blue subscription.
The primary purpose of both Twitter and Threads is to share short messages for others to view and engage with, including jokes, updates, complaints, song lyrics, and relevant thoughts.
There are differences in the multimedia content that can be posted on Threads and Twitter, with Threads allowing more images and videos per post and providing a swipeable carousel feature.
Both platforms offer engagement features such as likes, comments, reposts, quotes, and sharing options.
The Activity tab in Threads shows followers, post likes, replies, and tags, while Twitter has similar notification tabs and a dedicated Likes tab on profiles.
Content discovery differs, with Twitter allowing users to curate their feed, while Threads presents a singular feed combining content from followed accounts and trending posts.
Search functionality on Threads is limited to searching for accounts, whereas Twitter allows searching for words or phrases in recent and relevant posts.
Twitter has an in-app messaging platform for communication, including text, images, GIFs, and voice messages, while Threads currently lacks in-app messaging, and users can only share threads through external options like tagging or Instagram DMs.
Character limit: Threads has a character limit of 500, while Twitter's character limit is 280.
Audience: Threads is only visible to followers, while Twitter posts are visible to anyone who follows you or searches for your username.
Video length: Threads users can post videos that are up to 5 minutes long, while Twitter users can only post videos that are up to 2 minutes and 20 seconds long.
Exploration: Twitter's homepage shows trending topics and other topics that users may be interested in, while Threads only allows users to explore by scrolling through the home feed.
Drafts: Threads does not currently have a post-draft feature, while Twitter does.
Threading: To start a thread on Threads, users have to hit enter three times, while on Twitter, it can be done by clicking on the plus button.
Likes: Threads does not currently have an option to view other profile's likes, while Twitter offers this as a separate tab.
Content rules: Threads will have the same content rules as Instagram, with the same controls for muting and blocking harassing accounts.
Activity Pub: Threads is built on the same ActivityPub social-networking protocol as Mastodon and other decentralized social media apps, which means people who build followings on Threads eventually will be able to use the app to interact with a wider community beyond Instagram.
Ads: Threads has launched without ads.
Here's the information presented in a table format
dHow to Generate Leads and Build Network Using Threads App
Here are some tips on how to use Threads to generate leads and build your network:
Share valuable content: The best way to generate leads on Threads is to share valuable content that your target audience will find interesting and engaging. This could include blog posts, articles, videos, or infographics. Make sure your content is well-written and informative, and that it provides value to your audience.
Use relevant hashtags: Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags. This will help you reach a wider audience and generate more leads.
Engage with other users: One of the best ways to build your network on Threads is to engage with other users. This means liking and commenting on their posts, and starting conversations with them. When you engage with other users, you are more likely to get noticed and remembered.
Run contests and giveaways: Contests and giveaways are a great way to generate excitement and engagement on Threads. When you run a contest or giveaway, you are giving people a reason to follow you and interact with your content. This can help you generate leads and build your network.
By following these tips, you can use Threads to generate leads and build your network.
Here are some additional tips that you can follow:
Use your bio to introduce yourself and your business. This is a great opportunity to tell people what you do and why they should follow you.
Post regularly. The more you post, the more likely you are to reach new people and generate leads.
Use visuals. Images and videos are a great way to capture attention and engage your audience.
Be yourself. People can spot a fake from a mile away. Be genuine and authentic in your interactions, and people will be more likely to connect with you.
With a little effort, you can use Threads to generate leads and build a strong network that will help you grow your business. Ultimately, the best platform for you will depend on your individual needs and preferences. If you want to share longer-form content with your followers in a more personal way, then Threads is a good option. If you want to reach a wider audience and engage in more public conversations, then Twitter is a better choice.