Sep 24, 2023

WhatsApp User Statistics - 2023

WhatsApp User Statistics - 2023

Key Stats About WhatsApp

  • WhatsApp has 2 billion active users worldwide.
  • More than 100 billion messages are sent each day on WhatsApp.
  • The average WhatsApp user on Android spends 38 minutes per day on the app.
  • India has the most WhatsApp monthly active users (390.1 million).
  • 27% of all Americans online between 26-35 years old use WhatsApp.


WhatsApp usage among US internet users(​Age group vise)

​15-25 years: 19%

​26-35 years: 27%

​36-45 years: 20%

​46-55 years: 17%

​56+ years: 13%

Source: Statista

WhatsApp gender demographics

  • 46.1% female users.
  • 53.9% male users.

Source: Hootsuite

Top 10 WhatsApp Countries

Number of WhatsApp Users

India: 390.1 million

Brazil: 108.4 million

United States: 75.1 million

Indonesia: 68.8 million

Russia: 64.7 million

Mexico: 62.3 million

Germany: 48.3 million

Italy: 35.5 million

Spain: 33 million

UK: 30.1 million

Source: Business Insider

WhatsApp Business was downloaded 18 million times across Google Play & App Store in September 2021. The vast majority, 16 million downloads, came from Android users. The remaining 2 million installs came from iOS users.

Source: Sensor Tower.

In the mobile-first ecosystem, mobile number is fast becoming users' identity in the digital world. At present, there are tools available in the market to schedule appointments using the email address only, but not using a mobile number. LeadMonk is the first booking software that gives the flexibility to your clients/invitees to book an appointment with you either using their mobile number or email address without the back-and-forth emails or messages.

Leadmonk also gives an option to your invitees to choose between WhatsApp and SMS to receive appointment notifications. Because in the USA, SMS is widely used by users. Whereas, in countries like Germany, India, Brazil, and Indonesia,  WhatsApp is the primary messaging application. Hence, Leadmonk has given this flexibility.

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Naveen S G

Co-founder and CEO

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