- Naveen S G
The 33 Best B2B Sales Email Templates for Cold Outreach
Updated: May 26
What is Cold Outreach?
Cold outreach refers to reaching out to prospects who don’t know anything about your business or the product/service you are offering. It is a cost-efficient and effective way of getting people to know about your product or service. Instead of choosing a single outreach channel, you can use multi-channel outreach such as phone, email, and LinkedIn. While it may seem daunting at first, cold outreach can be an effective way to generate new leads and grow your business. With a little creativity and perseverance, you can successfully reach out to new customers and expand your customer base.
What is Cold email outreach?
Cold email outreach refers to sending emails to individuals with no existing relationship with you and your business. Unlike cold calling, cold emailing is the least intrusive as it doesn’t disturb the recipient in the middle of an important task. If you want to take your business to the next level, cold email outreach is the way to go. It's a great way to connect with potential customers and partners, and it's a lot easier than you might think. With a little practice, you'll be able to write cold emails that get responses and help you achieve your goals.
Tips for B2B Cold Email Outreach
When it comes to crafting the best B2B sales emails for cold outreach, keep these tips in mind to boost your chances of success:
1. Personalization: Make each email feel tailored to the recipient. Show that you've done your homework by mentioning their company, industry, or recent accomplishments. Understanding their specific needs is key.
2. Grab their attention with subject lines: Use concise and captivating subject lines that spark curiosity or offer something valuable. It should directly relate to their business challenges or goals.
3. Keep it clear and to the point: Be concise in your messaging, highlighting the key benefits and solutions you provide. Avoid industry jargon and address their pain points head-on.
4. Showcase your value proposition: Clearly communicate how your product or service can solve their unique problems or enhance their business operations. Stand out from the competition by highlighting your unique value.
5. Personalize your call-to-action (CTA): Tailor the CTA to their specific needs. Make it clear, concise, and compelling. Offer a next step that demonstrates the value they'll gain by engaging with you.
6. Build credibility with social proof: Include relevant success stories, testimonials, or case studies that demonstrate your positive impact on similar businesses. This helps establish trust and credibility.
7. Plan a follow-up strategy: Develop a sequence of follow-ups to nurture leads. Consider a multi-touch approach with personalized content and gradually increasing urgency. Automated tools can help track and manage this process efficiently.
8. Experiment with A/B testing: Try different email variations to optimize your messaging, subject lines, CTAs, and overall approach. Analyze open rates, click-through rates, and responses to refine your strategy.
9. Optimize for mobile: Ensure your emails are mobile-friendly as professionals often check emails on their smartphones or tablets. Keep the design simple, use clear fonts, and include concise paragraphs or bullet points.
10. Add a personal touch with your signature: Include a professional email signature with your name, title, company logo, and contact information. It adds credibility and makes it easier for prospects to reach out.
Remember, crafting effective B2B sales emails for cold outreach requires a balance of personalization, value proposition, and strategic follow-up. Continuously refine your approach based on feedback and analytics to optimize your results.
Overall, creating effective email templates for B2B sales and cold outreach requires careful consideration of the recipient and the business's offerings, as well as a clear and compelling call to action. By following these tips, businesses can create email templates that can help generate interest and responses from potential clients and customers.
Useful sales email templates
1. Personalized outreach template – v1
Hi {{Prospect Name}},
I hope this email finds you well!
From your company’s annual statement, I came to know that your team is trying to achieve {{Goal(s)}}.
We have helped {{reference client(s)}} {{achieve goal relevant to prospect}}. We also recorded the exact steps we took in a detailed case study. Would you like to read it?
Let me know and I’ll send it to you ASAP.
2. Personalized outreach template – v2
Hi {{Prospect Name}},
I saw the news recently on {{insert event—acquisition, new product launch, etc.}}. Congratulations!
After {{event}} many companies focus more on {{industry/value you offer}}. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.
Are you interested to learn more? If yes, can we connect on a quick call this week? How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar, or feel free to send me yours.
3. Using the AIDA formula (Attention, interest, desire, and action) to get a reply from the prospect
Hi {{Prospect Name}},
I hope this email finds you well!
While researching for {{company name}}, I came across your profile - love how passionate you've been the past {{number of years they've worked at the company}} years to help scale the {{department}} team, while also being a go-to advisor for your growing customers. However, I imagine you may be struggling with {{address pain point your solution solves}}. Our {{Solution Name}} helps to resolve that easily. {{short_sales_pitch}}. Please have a look at what our existing client has to say about us:
{{customer_testimonial}}
Are you interested in enjoying similar benefits? If yes, can we connect on a quick call this week? Here’s the link to my calendar.
4. Build trust with the social proof template – v1
Hi {{Prospect Name}},
{{Recognizable competitor}}, needed a way to {{what you offer}}. Since leveraging {{your company name}}, their {{major benefit}}. As a result, their customers experienced {{business impact}}.
This is just one of our many success stories at {{your company’s name}}. We’ve also received shining reviews from the likes of {{company1}} and {{company 2}}.
I’m emailing you because I think we can {{insert pitch}} for {prospect’s company}}, too.
If you’re interested, I’d like to show you exactly how we got these results.
How about a 10-minute call next week?
5. Build trust with the social proof template – v2
Hi {{Prospect Name}},
As a {{prospect’s job title}} in {{prospect’s industry/niche}}, it’s challenging to deal with {{pain point #1}} and {{pain point #2}} every month. But it doesn’t have to be.
With {{your product/service name}}, {{company A}} in {{prospect’s industry/niche}} has achieved {{Milestone #1}} by overcoming {{pain point #1}}.
Check out our complete case study here: {{URL}}.
Are you interested in enjoying similar benefits? If yes, can we connect on a quick call this week? Here’s the link to my calendar.
6. Differentiate yourself from the competition with the USP template
Your prospect is using a competitor’s product, but you know that they’ll get better results from using yours.
Hi {{Prospect Name}},
I work for {{your company’s name}} and I noticed that you’re using {{competitor’s product}}.
On the surface, our {{product}} is similar to {{competitor’s product}}. But it’s built with {{the prospect’s industry/vertical}} in mind. Several {{your prospect’s industry/niche}} businesses have switched from {{your competitor’s a product/service name}} to {{your product/service name}}.
Our customers love us for {{unique selling proposition}}.
Considering your industry and customer base. We might be a more cost-effective and cohesive fit {{describe the benefit of switching to your company}}.
I’d be happy to walk you through our unique process on a call. Does Tuesday next week work for you?
7. Asking a relevant question in the email
Hi {{Prospect Name}},
While every {{prospect’s job title}} looks to achieve {{goal}}, very few actually do. Do you want to see how you can {{product’s_benefit}}? As I know that you are occupied, I won’t take much of your time.
I am {{your_name}} with {{company’s_name}} and I have some suggestions that can help you with {{prospect_work}}: {{tip1}}, {{tip2}}
Are you ready for a 15-minute call so that we can discuss this in detail? If yes, feel free to schedule a meeting with me here: {{URL}}
8. Seal the deal with the after-action follow-up template
If a lead has visited your site and downloaded a resource, there’s a chance they’re considering buying from you. Send a follow-up email to reach out to them exactly while they’re still in the consideration stage.
Hi {{Prospect Name}},
I saw that you visited our site yesterday and I appreciate you taking the time to stop by. I'm writing to introduce myself as your contact here at {{your company}}.
I saw that you downloaded our guide on {{resource prospect downloaded}}. Were our insights helpful to you? If you’d like to know more about {{topic of interest}}, these additional resources can help:
{{Resource #1}}
{{Resource #2}}
If you’ve got any specific questions, I could always get on a phone call to answer them. You can schedule a call with me here: {{URL}}
9. How to Send a Follow-Up Email After No Response
Hi {{Prospect Name}},
Hope you’re well. Did you have a chance to look at the {{articles, resources, links}} I sent last week?
I’d love to touch base this week and see if we can help {{prospect’s company name}} {{achieve X results}}. Are you free on Friday for a ten-minute call?
10. Product demo email to customer [based on the request made on the website]
Hi {{Prospect Name}},
I’m reaching out to follow up on the demo request you made on {{company name}}’s website a few months ago. I’d love to find out what else we can do to help with {{value proposition}}. We have a lot of resources to offer you.
However, to get you the best materials, I would like to schedule a meeting to discuss your needs and make sure we’re on the same page. Email me back when you have a moment, so we can decide whether a demo is appropriate.
If you are ready to schedule a time with me now, just click here and pick a date that works for you.
Thank you,
{{Company rep name}}
11. Cold outreach from HR Agency to a Customer
Subject: Optimizing Your Human Resources - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a human resources consulting firm that specializes in helping businesses like yours optimize their HR processes.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including recruitment, employee development, and compliance. Our team of experts can help you attract and retain top talent, improve employee engagement, and ensure compliance with HR regulations.
I would like to schedule a call to discuss how we can help your business grow. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
12. Cold outreach for a logistics company
Subject: Streamlining Your Supply Chain - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a logistics company that specializes in providing businesses like yours with efficient and cost-effective solutions for their supply chain.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including transportation, warehousing, and distribution. Our team of experts can help you streamline your supply chain, reduce costs, and increase efficiency.
I would like to schedule a call to discuss how we can help your business grow. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
13. Cold outreach for a cybersecurity firm
Subject: Protecting Your Business from Cyber Threats - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a cybersecurity firm that specializes in helping businesses like yours protect themselves from cyber threats.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including penetration testing, incident response, and security audits. Our team of experts can help you identify vulnerabilities, prevent attacks, and respond to incidents.
I would like to schedule a call to discuss how we can help your business protect itself from cyber threats. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
14. Cold outreach for an accounting firm
Subject: Managing Your Finances - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], an accounting firm that specializes in helping businesses like yours manage their finances.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including bookkeeping, tax preparation, and financial planning. Our team of experts can help you stay on top of your finances, minimize your tax liability, and plan for the future.
I would like to schedule a call to discuss how we can help your business manage its finances. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
15. Cold outreach for an e-commerce solutions provider
Subject: Boosting Your Online Sales - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], an e-commerce solutions provider that specializes in helping businesses like yours boost their online sales.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including website design, online marketing, and order fulfillment. Our team of experts can help you create a professional e-commerce website, increase your online visibility, and manage your orders efficiently.
I would like to schedule a call to discuss how we can help your business boost its online sales. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
16. Cold outreach for a construction company
Subject: Building Your Vision - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a construction company that specializes in helping businesses like yours build their vision.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including commercial construction, remodeling, and maintenance. Our team of experts can help you design and build your commercial space, remodel your existing space, and maintain it to keep it in top condition.
I would like to schedule a call to discuss how we can help your business build its vision. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
17. Cold outreach for a legal services firm
Subject: Protecting Your Business Interests - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a legal services firm that specializes in helping businesses like yours protect their interests.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including contract review, litigation, and compliance. Our team of experts can help you review your contracts, represent you in court, and ensure compliance with legal regulations.
I would like to schedule a call to discuss how we can help your business protect its interests. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
18. Cold outreach from renewable energy company
Subject: Saving Money and Saving the Planet - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a renewable energy company that specializes in helping businesses like yours save money and reduce their environmental impact.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including solar panel installation, wind turbine installation, and energy management consulting. Our team of experts can help you reduce your energy costs, decrease your carbon footprint, and improve your sustainability.
I would like to schedule a call to discuss how we can help your business save money and save the planet. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
19. Cold outreach for a transportation company
Subject: Improving Your Shipping and Logistics - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a transportation company that specializes in helping businesses like yours improve their shipping and logistics.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including trucking, air freight, and warehousing. Our team of experts can help you optimize your supply chain, reduce costs, and increase efficiency.
I would like to schedule a call to discuss how we can help your business improve its shipping and logistics. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
20. Cold outreach for a marketing research firm
Subject: Understanding Your Market and Your Customers - [Your Company] Can Help
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a marketing research firm that specializes in helping businesses like yours understand their market and their customers.
I came across your company's profile and I believe our services align with your business needs. We offer a wide range of services including market research, customer research, and competitive analysis. Our team of experts can help you identify opportunities, understand your customers, and stay ahead of the competition.
I would like to schedule a call to discuss how we can help your business understand its market and customers. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
21. Cold outreach for a SaaS company
Subject: Streamline Your Business Operations with [Your Company]
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a software as a service (SaaS) company that specializes in providing businesses like yours with efficient and cost-effective solutions to streamline their operations.
I came across your company's profile and I believe our software can help you automate your processes, reduce costs, and increase productivity. Our software is user-friendly and can be tailored to meet your specific business needs.
I would like to schedule a call to discuss how our software can help your business and provide you with a free trial. Please let me know your availability and we can arrange a time that works for you.
Thank you for your time and consideration.
Best Regards,
[Your Name]
22. Cold outreach for CRM software
Subject: Organizing Your Sales and Customers with [Your Company]
Dear [Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company], a CRM software that specializes in helping businesses like yours organize their sales and customers.