• Naveen S G

The 10 Best B2B Sales Email Templates for Cold Outreach

Updated: 6 days ago

Cold outreach refers to reaching out to prospects who don’t know anything about your business or the product/service you are offering. It is a cost-efficient and effective way of getting people to know about your product or service. Instead of choosing a single outreach channel, you can use multi-channel outreach such as phone, email, and LinkedIn. While it may seem daunting at first, cold outreach can be an effective way to generate new leads and grow your business. With a little creativity and perseverance, you can successfully reach out to new customers and expand your customer base.

Cold email outreach refers to sending emails to individuals with no existing relationship with you and your business. Unlike cold calling, cold emailing is the least intrusive as it doesn’t disturb the recipient in the middle of an important task. If you want to take your business to the next level, cold email outreach is the way to go. It's a great way to connect with potential customers and partners, and it's a lot easier than you might think. With a little practice, you'll be able to write cold emails that get responses and help you achieve your goals.

Follow below mentioned best practices for cold outreach

  • Targeted outreach - Create buyer personas and reach out to those who seem a good fit.

  • Personalization - Customize the email based on the target audience

  • Keep the email short and sweet. Keep the language simple

  • Focus on the introduction and state the purpose of reaching out

  • Address the pain points of prospects and provide something of value

  • Use catchy subject lines

  • Perform A/B test

  • Use email marketing tools to automate sending cold emails to multiple prospects.

  • Follow up extensively. Create a follow-up email cadence where you space out your emails properly.

Below are a few cold email templates that you may find helpful.


1. Personalized outreach template – v1

Hi {{Prospect Name}},

I hope this email finds you well!

From your company’s annual statement, I came to know that your team is trying to achieve {{Goal(s)}}.

We have helped {{reference client(s)}} {{achieve goal relevant to prospect}}. We also recorded the exact steps we took in a detailed case study. Would you like to read it?

Let me know and I’ll send it to you ASAP.


2. Personalized outreach template – v2

Hi {{Prospect Name}},

I saw the news recently on {{insert event—acquisition, new product launch, etc.}}. Congratulations!

After {{event}} many companies focus more on {{industry/value you offer}}. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.

Are you interested to learn more? If yes, can we connect on a quick call this week? How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar, or feel free to send me yours.


3. Using the AIDA formula (Attention, interest, desire, and action) to get a reply from the prospect

Hi {{Prospect Name}},

I hope this email finds you well!

While researching for {{company name}}, I came across your profile - love how passionate you've been the past {{number of years they've worked at the company}} years to help scale the {{department}} team, while also being a go-to advisor for your growing customers. However, I imagine you may be struggling with {{address pain point your solution solves}}. Our {{Solution Name}} helps to resolve that easily. {{short_sales_pitch}}. Please have a look at what our existing client has to say about us:


Are you interested in enjoying similar benefits? If yes, can we connect on a quick call this week? Here’s the link to my calendar.


4. Build trust with the social proof template – v1

Hi {{Prospect Name}},

{{Recognizable competitor}}, needed a way to {{what you offer}}. Since leveraging {{your company name}}, their {{major benefit}}. As a result, their customers experienced {{business impact}}.

This is just one of our many success stories at {{your company’s name}}. We’ve also received shining reviews from the likes of {{company1}} and {{company 2}}.

I’m emailing you because I think we can {{insert pitch}} for {prospect’s company}}, too.

If you’re interested, I’d like to show you exactly how we got these results.

How about a 10-minute call next week?


5. Build trust with the social proof template – v2

Hi {{Prospect Name}},

As a {{prospect’s job title}} in {{prospect’s industry/niche}}, it’s challenging to deal with {{pain point #1}} and {{pain point #2}} every month. But it doesn’t have to be.

With {{your product/service name}}, {{company A}} in {{prospect’s industry/niche}} has achieved {{Milestone #1}} by overcoming {{pain point #1}}.

Check out our complete case study here: {{URL}}.

Are you interested in enjoying similar benefits? If yes, can we connect on a quick call this week? Here’s the link to my calendar.


6. Differentiate yourself from the competition with the USP template

Your prospect is using a competitor’s product, but you know that they’ll get better results from using yours.

Hi {{Prospect Name}},

I work for {{your company’s name}} and I noticed that you’re using {{competitor’s product}}.

On the surface, our {{product}} is similar to {{competitor’s product}}. But it’s built with {{the prospect’s industry/vertical}} in mind. Several {{your prospect’s industry/niche}} businesses have switched from {{your competitor’s a product/service name}} to {{your product/service name}}.

Our customers love us for {{unique selling proposition}}.

Considering your industry and customer base. We might be a more cost-effective and cohesive fit {{describe the benefit of switching to your company}}.

I’d be happy to walk you through our unique process on a call. Does Tuesday next week work for you?


7. Asking a relevant question in the email

Hi {{Prospect Name}},

While every {{prospect’s job title}} looks to achieve {{goal}}, very few actually do. Do you want to see how you can {{product’s_benefit}}? As I know that you are occupied, I won’t take much of your time.

I am {{your_name}} with {{company’s_name}} and I have some suggestions that can help you with {{prospect_work}}: {{tip1}}, {{tip2}}

Are you ready for a 15-minute call so that we can discuss this in detail? If yes, feel free to schedule a meeting with me here: {{URL}}


8. Seal the deal with the after-action follow-up template

If a lead has visited your site and downloaded a resource, there’s a chance they’re considering buying from you.

Send a follow-up email to reach out to them exactly while they’re still in the consideration stage.

Hi {{Prospect Name}},

I saw that you visited our site yesterday and I appreciate you taking the time to stop by. I'm writing to introduce myself as your contact here at {{your company}}.

I saw that you downloaded our guide on {{resource prospect downloaded}}. Were our insights helpful to you? If you’d like to know more about {{topic of interest}}, these additional resources can help:

  • {{Resource #1}}

  • {{Resource #2}}

If you’ve got any specific questions, I could always get on a phone call to answer them. You can schedule a call with me here: {{URL}}


9. How to Send a Follow-Up Email After No Response

Hi {{Prospect Name}},

Hope you’re well. Did you have a chance to look at the {{articles, resources, links}} I sent last week?

I’d love to touch base this week and see if we can help {{prospect’s company name}} {{achieve X results}}. Are you free on Friday for a ten-minute call?


10. Product demo email to customer [based on the request made on the website]

Hi {{Prospect Name}},

I’m reaching out to follow up on the demo request you made on {{company name}}’s website a few months ago. I’d love to find out what else we can do to help with {{value proposition}}. We have a lot of resources to offer you.

However, to get you the best materials, I would like to schedule a meeting to discuss your needs and make sure we’re on the same page. Email me back when you have a moment, so we can decide whether a demo is appropriate.

If you are ready to schedule a time with me now, just click here and pick a date that works for you.

Thank you,

{{Company rep name}}


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