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  • Naveen S G

84 Best Digital Marketing Tools of 2023

Updated: 1 day ago


In today's digital age, having a strong online presence is essential for any business looking to succeed. With the constant evolution of technology and the rise of social media, digital marketing has become increasingly important for businesses of all sizes. However, with so many tools available, it can be overwhelming to know where to start. That's why we've compiled a list of the 84 best digital marketing tools of 2023.


These tools cover a range of digital marketing tactics, from social media management and email marketing to SEO and analytics. Whether you're a small business owner looking to expand your online reach or a digital marketing professional looking for new tools to add to your arsenal, this list has something for everyone.


We've carefully researched each tool on the list, and have included a brief overview of each one's features. So, whether you're looking to improve your website's search engine rankings, boost your social media engagement, or increase your email open rates, this list has got you covered.


Digital marketers are aware that an increasing number of tools are available to help take digital initiatives to the next level. Yes, they can help you save time, but choosing and working with the various tools can be time-consuming and confusing, especially in an ever-evolving industry where new methods frequently emerge. We’ve outlined the best 84 well-known tools to watch and consider adding to your digital marketing toolkit in 2023.


To help you quickly find what you’re looking for, we’ve classified these tools into below different categories:

  1. Google Tools

  2. Analytics

  3. Design, Social Media, and Video

  4. Keyword Research, SEO, and SEM

  5. Conversion, Marketing Automation, & Personalization

  6. Productivity

In this blog post, you'll learn about the best digital marketing tools out there, and you'll be able to compare and contrast them to find the one that's perfect for your business. So, let's dive in and discover the top digital marketing tools of 2023!


1. Google Tools


1.1 Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.



1.2 Google Keyword Planner

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.



1.3 Google Search Console

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.



1.4 Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.



1.5 Google Tag Manager

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.



1.6 Google Campaign URL Builder

Google's Campaign URL Builder is a way for digital marketers “to easily add campaign parameters to URLs so you can track a Custom Campaign in Google Analytics.” Essentially, it's a basic form that spits out a custom URL that you can use in your ad campaign.


https://support.google.com/analytics/answer/1033867?hl=en

https://ga-dev-tools.web.app/campaign-url-builder/



1.7 Google Data Studio / Looker Studio


Formerly known as Google Data Studio, Looker Studio is a data visualization platform that makes reports easier to create and understand. It lets you bring in sets of data from various places into one location so you can turn that information into an easy-to-understand report.



1.8 Google Optimize

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.

 

2. Analytics


Analytics and reporting tools allow businesses to track and analyze their digital marketing efforts in order to gain insights and make data-driven decisions. These tools are classified into the below categories.

  • Web analytics tools

  • Social media analytics tools

  • Email analytics tools


2.1 Web Analytics Tools

Web analytics tools allow businesses to track and analyze website traffic and user behavior. Some of the best web analytics tools include:

  • Google Analytics: This is a free web analytics service offered by Google that allows businesses to track and analyze website traffic and user behavior.

  • Adobe Analytics: This is a paid web analytics service offered by Adobe that provides advanced features such as attribution modeling and data visualization.


2.2 Social Media Analytics Tools

Social media analytics tools allow businesses to track and analyze social media performance. Some of the best social media analytics tools include:

  • Sprout Social: This is a social media management tool that provides advanced analytics and listening features.

  • Agorapulse: This is a social media management tool that provides analytics and reporting features.


2.3 Email Analytics Tools

Email analytics tools allow businesses to track and analyze email performance. Some of the best email analytics tools include:

  • Mailchimp: This is an email marketing platform that provides analytics and reporting features.

  • Constant Contact: This is an email marketing platform that provides analytics and reporting features.


2.4 Smartlook

Session recording & Behavior Analytics Tools. Smartlook is a visitor recording tool that allows you to see your website through the eyes of your visitors. Let's say, you have an online shop, and you want to see what your customers see when they go to your website, where they click, which products get their attention.



2.5 Tubebuddy

Let TubeBuddy help you find high-performing, searchable video topics, and then craft the perfect titles and tags. Optimize your YouTube channel faster. Join millions of creators and brands optimizing their channels for increased views and subscribers.



2.6 HotJar

Hotjar is a product experience insights tool that gives you behaviour analytics and feedback data to help you empathize with and understand your customers through tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.



2.7 Microsoft Clarity

Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.



2.8 Goodbye metrics

https://slowgrowth.com/



2.9 Mixpanel

It gives me a holistic view of how marketing is performing in addition to Google Analytics. It's one of the powerful, self-serve product analytics to help you convert, engage, and retain more users.

 

3. Design, Social Media, and Video


3.1 Content Marketing Tools

Content marketing is the process of creating, publishing, and distributing valuable content to attract and engage with a target audience. The ultimate goal of content marketing is to drive profitable customer action. There are various tools available that can help businesses with their content marketing efforts. They are classified into the below categories.

  • Content creation tools

  • Content management tools

  • Content distribution tools


3.1.1 Content Creation Tools

Creating high-quality, engaging content is essential for content marketing success. Some of the best content creation tools include:

  • Canva: This is a graphic design tool that allows users to create visually appealing graphics and designs.

  • Grammarly: This is a writing tool that checks for grammar and spelling errors and offers suggestions for improvements.


3.1.2 Content Management Tools

Managing and organizing your content is crucial for ensuring that it is easily accessible and can be used effectively. Some of the best content management tools include:

  • CoSchedule: This is a content management tool that allows users to plan, create, and promote their content.

  • Trello: This is a project management tool that allows users to organize and prioritize their tasks and projects, including content creation and promotion.


3.1.3 Content Distribution Tools

Distributing your content effectively is crucial for reaching and engaging with your target audience. Some of the best content distribution tools include:

  • Buzzsumo: This is a content research tool that allows users to find and analyze the most shared content in a particular industry or topic.

  • Hootsuite: This is a social media management tool that allows users to schedule and publish their content on multiple social media platforms.


3.2 Social Media Marketing Tools

Social media marketing is the process of promoting a business or brand on social media platforms. It is an effective way to reach and engage with a target audience, as well as to generate leads and sales. There are various tools available that can help businesses with their social media marketing efforts. These tools are classified into the below categories.

  • Social media management tools

  • Social media advertising tools

  • Social media listening tools


3.2.1 Social Media Management Tools

Managing multiple social media accounts can be time-consuming and challenging. Social media management tools can help to streamline the process and make it more efficient. Some of the best social media management tools include:

  • Hootsuite: This is a social media management tool that allows users to schedule and publish their content on multiple social media platforms.

  • Sprout Social: This is a social media management tool that provides advanced features such as analytics, listening, and engagement.


3.2.2 Social Media Advertising Tools

media advertising is a powerful way to reach and target specific audiences on social media platforms. Some of the best social media advertising tools include:

  • Facebook Ads: This is Facebook's advertising platform that allows businesses to create and run ads on Facebook and Instagram.

  • Twitter Ads: This is Twitter's advertising platform that allows businesses to create and run ads on Twitter.


3.2.3 Social Media Listening Tools

Social media listening is the process of monitoring and analyzing social media conversations in order to gain insights and understand your audience. Some of the best social media listening tools include:

  • Brand24: This is a social media monitoring tool that tracks mentions of your brand across the web.

  • Mention: This is a social media monitoring tool that tracks mentions of your brand or keywords across the web.


3.3 Canva

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more.



3.4 Hootsuite

Social Media Marketing and Management Tool. Save time and grow on social with Hootsuite, your all-in-one social media scheduler, manager, and analytics secret weapon.



3.5 Snaptik.app

To remove TikTok watermark.



3.6 Picmakers

Picmaker is the easiest online graphic design software for your social media, blogs, ads, logos, and more.



3.7 Creator Studio

Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place.



3.8 Vidiq

vidIQ helps you acquire the tools and knowledge needed to grow your audience faster on YouTube and beyond.



3.9 Rapidtags

The Rapidtags YouTube tag generator is designed to quickly generate SEO effective tags for your YouTube videos.



3.10 YouTube Audio Library

Audio Library is a channel dedicated to search, catalog, sort and publish No Copyright Music, Vlog Music and Royalty Free Music for content creators.



3.11 Pexels

Free stock photos & videos you can use everywhere. Browse millions of high-quality royalty free stock images & copyright free pictures.


3.12 ConvertKit

The creator marketing platform for your collection - Whatever you make, make it known with ConvertKit (landing page builder).



3.13 Mention

Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media - Monitor, Pin-point important conversations, and Listen.



3.12 Loom

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live.



3.13 InPaint

Remove Unwanted Objects & Fix Imperfections with Inpaint.


3.17 Lumen5

Video maker. video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content.



3.18 Wideo

Wideo is an online video creation platform that enables users to create, edit, and share online videos. Wideo's platform allows individuals who do not have previous video-making or design experience to create explainer videos, animated presentations, video e-cards, and more.



3.19 WowTo

WowTo is a video knowledge base software that helps businesses in education, technology, and other sectors streamline video making via artificial intelligence (AI), multi-language subtitles, screen recording, automatic translations, and more. The platform leverages a natural AI voiceover feature, an intuitive editor, and machine translation to create multi-lingual videos which help businesses expand beyond their geographical boundaries. Users can select from various AI voices with different languages.

 

4. Keyword Research, SEO, and SEM


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results. This is done by optimizing the website's content and structure to make it more attractive to search engines and users. There are various tools available that can help businesses with their SEO efforts. They are classified into below 3 categories.

  • Keyword research tools

  • On-page optimization tools

  • Backlink analysis tools


1.1 Keyword Research Tools

Keyword research is an essential part of SEO. It involves identifying the keywords that people are searching for on search engines and then optimizing your website's content to include those keywords. Some of the best keyword research tools include:

  • Google Keyword Planner: This is a free tool that allows you to research keywords and see how often they are searched for on Google.

  • Ahrefs: This is a paid tool that provides detailed information on keywords, including search volume, CPC, and competition.


1.2 On-page Optimization Tools

Once you have identified the keywords you want to target, you will need to optimize your website's content to include them. Some of the best on-page optimization tools include:

  • Yoast SEO: This is a popular plugin for WordPress that helps you to optimize your website's content for SEO.

  • SEMrush: This is a paid tool that provides detailed information on your website's on-page optimization, including keyword density and meta tags.


1.3 Backlink Analysis Tools

Backlinks are links that point to your website from other websites. These links are important for SEO because they indicate to search engines that other websites consider your content to be valuable. Some of the best backlink analysis tools include:

  • Majestic: This is a paid tool that provides detailed information on your website's backlinks, including the number of backlinks, the types of links, and the anchor text.

  • Ahrefs: This is a paid tool that provides detailed information on your website's backlinks, including the number of backlinks, the types of links, and the anchor text.

4.1 UberSuggest

Ubersuggest shows you how to win the game of SEO. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.



4.2 Screaming Frog

Screaming Frog is a valuable tool for search engine optimization because it can help you analyze a site's structure and find technical issues that could be holding it back in search engine rankings.



4.3 SEOreviewtools

61 REAL-TIME FREE SEO TOOLS such as KEYWORD TOOL, RANK CHECKER, BACKLINK CHECKER, DOMAIN AUTHORITY CHECKER, WEBSITE SEO CHECKER, SEO WRITING ASSISTANT, DUPLICATE CONTENT CHECKER, and CONTENT IDEA GENERATOR



4.4 Answer The Public

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus 'how', 'can', 'are', 'which', and 'will'.



4.5 QuillBot

QuillBot's paraphrasing tool is trusted by millions worldwide to rewrite sentences, paragraphs, or articles using state-of-the-art AI.



4.6 Ahrefs

SEO Tools & Resources To Grow Your Search Traffic. Ahrefs is mainly used to analyze a website's link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that's performed well (in terms of social shares and/or links) on a given topic.



4.7 SEMRush

Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. Internet marketers all over the world trust Semrush. It is also used by a number of businesses, big and small.



4.8 PageSpeed Insights

Tool for checking the website speed. Make your web pages fast on all devices.



4.9 Sitechecker.pro

Get FREE SEO report by 100+ parameters with the website checker. SEO analysis for a website will help to find and eliminate issues, calculate SEO score.



4.10 Facebook Ad Library

The Ad Library is a place where you can search for ads that are running across Meta Products. You can use it to get information about the ads you see.



4.11 Wordstream

WordStream is a leading full-service agency for online PPC advertising.



4.12 SERanking

SE Ranking is the best SEO platform for Keyword Research and Keyword Ranking.



4.13 WooRank

Website Optimization and Digital Agency Sales Tools - easy-to-use SEO tools to optimize your online presence, grow your business and generate more leads.


4.14 SEO Checkbot

Checkbot finds SEO, speed & security problems before your website visitors do. Checkbot is a powerful website testing tool that tells you how to improve the SEO, page speed and security of your website.



4.15 Small SEO Tools

Collection of 100+ SEO tools

https://smallseotools.com/

https://smallseo.tools/



4.16 Find Great Keywords Using Google Autocomplete

https://keywordtool.io/



4.17 Keyword research on the go

Accurate metrics right where you need it.

 

5. Conversion, Marketing Automation, & Personalization


5.1 Email Marketing Tools

Email marketing is a cost-effective way to reach and engage with customers, as well as to generate leads and sales. There are various tools available that can help businesses with their email marketing efforts. These tools are classified into the below categories.

  • Email marketing platforms

  • Email automation tools

  • Email testing and optimization tools


5.1.1 Email Marketing Platforms

Email marketing platforms provide businesses with the necessary tools to create and send emails, as well as to manage their email list. Some of the best email marketing platforms include:

  • Mailchimp: This is a popular email marketing platform that offers a free plan for businesses with a small email list.

  • Constant Contact: This is an email marketing platform that offers a variety of features, including email automation and surveys.


5.1.2 Email Automation Tools

Email automation tools allow businesses to automate repetitive tasks and create targeted email campaigns. Some of the best email automation tools include:

  • Drip: This is an email marketing automation tool that allows businesses to create targeted email campaigns based on user behavior.

  • ConvertKit: This is an email marketing automation tool that is specifically designed for bloggers and online creators.


5.1.3 Email Testing and Optimization Tools

Email testing and optimization tools allow businesses to test and optimize their emails to ensure that they are reaching the right audience and generating the desired results. Some of the best email testing and optimization tools include:

  • Litmus: This is an email testing and optimization tool that allows businesses to preview and test their emails across various email clients and devices.

  • Mailtrap: This is an email testing tool that allows businesses to test their emails in a safe and secure environment.


5.2 Paid Advertising Tools

Paid advertising is a powerful way to reach and target specific audiences online. There are various tools available that can help businesses with their paid advertising efforts. These tools are classified into the below categories:

  • PPC advertising platforms

  • Display advertising platforms

  • Social media advertising platforms

5.2.1 PPC Advertising Platforms

PPC (pay-per-click) advertising platforms allow businesses to create and run ads that are triggered by specific keywords or phrases. Some of the best PPC advertising platforms include:

  • Google Ads: This is Google's advertising platform that allows businesses to create and run ads on Google search and other websites within the Google network.

  • Bing Ads: This is Bing's advertising platform that allows businesses to create and run ads on Bing search and other websites within the Bing network.


5.2.2 Display Advertising Platforms

Display advertising platforms allow businesses to create and run banner ads on websites within a specific network. Some of the best display advertising platforms include:

  • Google Display Network: This is Google's display advertising network that allows businesses to create and run banner ads on websites within the Google network.

  • Bing Ads: This is Bing's display advertising network that allows businesses to create and run banner ads on websites within the Bing network.


5.2.3 Social Media Advertising Platforms

Social media advertising platforms allow businesses to create and run ads on social media platforms. Some of the best social media advertising platforms include:

  • Facebook Ads: This is Facebook's advertising platform that allows businesses to create and run ads on Facebook and Instagram.

  • Twitter Ads: This is Twitter's advertising platform that allows businesses to create and run ads on Twitter.

5.3 Mailchimp

Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform.



5.4 Bitly

Bitly's Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.



5.5 Snov.io

Snov.io is the most complete platform for prospecting and cold outreach. It speeds up the process and turns possible future revenue into actual present.



5.6 Funnelytics

Funnelytics is focused on analyzing and optimizing marketing funnels. Google Analytics is designed to give you stats about your website - not how people flow through your site and become customers. Yes, you can see "funnels" in GA, but when it comes to analyzing and optimizing funnels, Funnelytics is on another level.



5.7 LinkTree

Link in bio tool: Everything you are, in one simple link | Linktree



5.8 Surfe (ex Leadjet)

Surfe makes your CRM float on top of any website or sales tool. For revenue teams who want to minimize admin, maximize productivity & make more sales.


It is a chrome extension that helps sales and marketing professionals prospect by automatically adding LinkedIn prospects in a single click to a CRM without having to take the time to enter the data manually. Leadjet quickly adds information like a prospect’s name, company, job title, email, phone number, and more from LinkedIn directly into your CRM of choice.



5.9 Waalaxy

Waalaxy is a LinkedIn automation tool where you can create drip campaign scenarios to follow up on leads after they’ve accepted your connection invite or at least seen the previous message. This tool can be used for expanding your network, driving sales, and sharing content effortlessly. Your sales teams will save a considerable amount of time that would have otherwise been spent on LinkedIn expanding your reach.



5.10 Dux-soup

LinkedIn Automation Platform - Put lead generation on autopilot by using Dux Soup. The browser extension integrates with LinkedIn to download prospects’ profile data into CSV files, send connection requests, and direct messages to contacts, all staying within the website’s safety limits. Essentially, the plugin allows users to shorten their sales cycle and sell to more customers through LinkedIn, building relationships with prospects in lieu of chasing them down.



5.11 Rebrandley

URL Shortener with custom domains.



5.12 Web hosting

https://www.hostinger.in/



5.13 PickFu

PickFu is a do-it-yourself online platform that unlocks powerful consumer research. Using PickFu is as effortless as asking a question and telling us who should answer it.



5.14 ClearBrand

Build a StoryBrand - Clarify Your Message So More Customers Engage.



5.15 PersistIQ

PersistIQ is a sales engagement platform that automates prospecting, email outreach, calls, tasks, and social selling. The outbound automation tool designed for small teams. Find new customers, start conversations, and organize your outreach all in one simple platform.



5.16 Marketo

Adobe Marketo Engage makes the complex buyer journey simple. Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks. Marketo works across multiple digital channels, including mobile devices, email, video, website and search advertisements to automate marketing campaigns and sales lead generation for B2B and B2C marketers. The platform promises increased understanding of customers, conversions and sales with personalized, automated campaigns aimed at targeted leads and potential customers. The platform's features include

• Lead tracking

• Lead nurturing

• Campaign analysis

• Search engine optimization (SEO)

• Website personalization

• Digital advertisements

• CRM integration

• Social Marketing



5.17 ActiveCampaign

ActiveCampaign is a Customer Experience Automation platform that helps businesses connect and engage with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. It provides the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.



5.18 Mailerlite

MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity. It provides customers with straightforward and user-friendly tools such as a Drag & drop email editor, a website builder, and an intuitive subscriber management interface.



5.19 Zoho SalesIQ

Zoho SalesIQ offers your marketing, sales, and support teams the digital customer engagement tools to communicate with every site visitor at every stage of the customer lifecycle. This all-in-one live chat and analytics platform promotes proactive customer engagement, allowing you to initiate the right kind of conversation at exactly the right time.



5.20 Leadfeeder

Leadfeeder is a B2B visitor identification software that tracks and identifies companies that visit your website — even if they don't leave their contact information. This information helps you better understand your site visitors — so you can build more effective marketing strategies.



5.21 ContactOut

It’s a B2B lead enrichment platform which helps you to find emails and phone numbers for 250M+ professionals.



5.22 Pardot

Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Pardot automates common marketing tasks, including: Tracking customer behaviors. Creating digital marketing campaigns.



5.23 Albacross

Albacross is a web analytics solution that helps small to medium-sized b2b companies with lead generation and allows them to track existing online traffic. Uncover unseen leads that visited your website and start nurturing them at the right moment. Albacross enriches every record to increase marketing & sales efficiency - all of that while being fully GDPR compliant.



5.24 Upfluence

ALL-IN-ONE AFFILIATE & INFLUENCER MARKETING PLATFORM to drive Sales through Creator Marketing - Influencer marketing, affiliate programs, creator management, user generated content, brand ambassadors.



5.25 Buffer

Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest. Social media planner, calendar and scheduler – all in one app.



5.26 Hootsuite

Using Hootsuite, you can create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. It helps to maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.



5.27 Hunter.io

Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. Enter a domain or company name to launch the search. For example, hunter.io. Hunter is used by 3,000,000+ professionals and chosen by leading companies.

 

6. Productivity